Women's big bottoms, a sign of intelligence

According to latest research conducted and compiled by University of Oxford, women having 'big bottoms' is a sign of intelligence and living a healthy life. Studies show that having a generous rear end and thighs, rather than a pot belly, cuts levels of 'bad' cholesterol and raises levels of the 'good' cholesterol that protect against hardening of the arteries. It also cuts the risk of diabetes, a review in the International Journal of Obesity reports. The findings add to a welter of research on the benefits of having a pear-shaped body. The Oxford University researchers gathered together various studies on the health benefits of lower body, or ' gluteofemoral' fat, then tried to work out why it is better for us than fat stored around the middle. Finally, it breaks down more slowly than belly fat. While this makes it harder to shift, it also means it produces fewer chemicals called inflammatory cytokines which have been linked to heart disease,diabetes and obesity. In short, having a big butt indicates that you're healthy.

David Ogilvy's four rules of advertising

If you're an advertising professional or student or somebody who wants to make his/her career in advertising world, you need to know this man called David Ogilvy as he's known as the Father of Advertising and if you don't read his work or quotes, you're actually selling peanuts. Was reading this article written on him, its important for any advertiser/advertising student to know four basic rules when they are making an ad (or content) to hit their target audience/consumer. What are those four pointers that they need to focus? They are as followed:

1. Creative brilliance:

 Advertisers need to come up with brilliant concepts that not only catch their best targets’ attention but also sell them on the product. Don't give people bullshit, talk less and deliver more. Come to the point, this is an ad, not a god damn newspaper.

2. Research: 

Make sure you have ample research behind to prove what you're selling. If you don't know the attributes and history about your own product, you're dead. So whatever you're communicating, make sure that you have thorough research behind it.

3. Professional discipline:

 Whatever you produce, make sure its the best thing that you are making. If you want to be successful at promoting something, through any medium, apply yourself to creating the best campaigns possible or you’ll never achieve everything that’s possible for you. If you have an idea, explain it in the best possible way. If you're failing in delivering what you have in mind, you're doing nothing at the end of your day.

4. Believe: 

Just believe in your work. Be it writing, creative, design or anything. If you won't trust or respect your work, nobody will. Have faith in what you're producing is good, you'll end up achieving your goals.

Celebrating Golden Jubliee of Quaid-i-Azam University

50th Academic Year of QAU Begins

Islamabad, September 23, 2016: Quaid-i-Azam University (QAU) has started its 50th academic year with the commencement of academic session fall 2016. The University is marking Golden Jubilee year of its establishment (1967-2017). Quaid-i-Azam University has always strived for excellence in research and teaching and takes pride in having the highest concentration of leading productive scientists in Pakistan. The 1018 research publications of its faculty in 2015 in impact factor journals shows the pace of work, potential, and the determination of QAU faculty to ensure excellence in research.

Whether it’s a research publication, book, national / international award or grants for research projects, QAU faculty members have made tremendous efforts in spite of financial constraints. Here are few recent achievements by QAU faculty:

A) In the Research Productivity Award for 2015-16 announced by Pakistan Council for Science and Technology (PCST), Quaid-i-Azam University secured 48 out of a total of 309 awards. Especially high performers from QAU were Dr. Tassawar Hayat and Dr. Sohail Nadeem from Department of Mathematics and Dr. Asghari Bano and Dr. Riffat Nasim from Faculty of Biological Sciences. While Dr. Tariq Mahmood elected as Member of Pakistan Academy of Sciences (PAS) 2015.

B) Dr. Tassawar Hayat, Professor, Department of Mathematics, QAU, also received the 2015-16, COMSTECH International Award for outstanding research.

C) On August 14, 2016, Government of Pakistan conferred Hilal-I-Imtiaz the second highest civilian award and honor on Dr. Waseem Ahmed, Professor of Biochemistry, Dean Faculty of Biological Sciences, QAU, and Tamgha-i-Imtiaz to Dr. Bushra Mirza, Professor of Biochemistry, QAU, for meritorious contribution in the field of science and education.

D) Dr. Waseem Ahmed was also elected as Fellow of Third World’s Academy of Sciences (TWAS) 2015.

E) Prof. Dr. Zabta Khan Shinwari, Department of Biotechnology, won UNESCO’s AVICENNA prize for Ethics in Science 2015.

F) Dr. Ilhan Niaz, Assistant Professor, Department of History received the HEC's award for best book in Social Sciences for Old World Empires: Cultures of Power and Governance in Eurasia published in South Asia by the Oxford University Press (OUP). The previous HEC awards in the Social Sciences category have also been given to books by QAU faculty and PhD alumni: The Charismatic Leader: Quaid-i-Azam Mohammad Ali Jinnah and the Creation of Pakistan by Sikandar Hayat Professor of Department of History, QAU. The Culture of Power and Governance of Pakistan 1947-2008 by Dr. Ilhan Niaz Department of History, QAU won the 2010 award. The book Empire in Retreat: The Story of India’s Partition by Rabia Umar Ali, Associate Professor, QAU Department of History won the 2012 award.

G) Dr. Alia H. Khan, Professor, Department of Economics, was selected as Member Monetary Policy Committee State Bank of Pakistan (2016)

H) A number of faculty members won international research grants in 2015-16 including Prof. Dr. Zabta Khan Shinwari department of Biotechnology, Prof. Dr. Bushra Mirza, Dr. Maryam Anees and Dr. Tahir Waheed from Department of Biochemistry, Dr. Rabaab Zahra, Department of Microbiology, Dr. Abida Farooqi, Department of Environmental Sciences, Dr. Sikander Azam Department of Bioinformatics and Dr. M. Ali Nawaz, Department of Animal Sciences.

QAU faculty are committed to ensuring that the academic session that has commenced in 2016-17 will be filled with memorable achievements in service to the cause of higher education and research in Pakistan.

-source: Quaid-i-Azam University Official