David Ogilvy's four rules of advertising

If you're an advertising professional or student or somebody who wants to make his/her career in advertising world, you need to know this man called David Ogilvy as he's known as the Father of Advertising and if you don't read his work or quotes, you're actually selling peanuts. Was reading this article written on him, its important for any advertiser/advertising student to know four basic rules when they are making an ad (or content) to hit their target audience/consumer. What are those four pointers that they need to focus? They are as followed:

1. Creative brilliance:

 Advertisers need to come up with brilliant concepts that not only catch their best targets’ attention but also sell them on the product. Don't give people bullshit, talk less and deliver more. Come to the point, this is an ad, not a god damn newspaper.

2. Research: 

Make sure you have ample research behind to prove what you're selling. If you don't know the attributes and history about your own product, you're dead. So whatever you're communicating, make sure that you have thorough research behind it.

3. Professional discipline:

 Whatever you produce, make sure its the best thing that you are making. If you want to be successful at promoting something, through any medium, apply yourself to creating the best campaigns possible or you’ll never achieve everything that’s possible for you. If you have an idea, explain it in the best possible way. If you're failing in delivering what you have in mind, you're doing nothing at the end of your day.

4. Believe: 

Just believe in your work. Be it writing, creative, design or anything. If you won't trust or respect your work, nobody will. Have faith in what you're producing is good, you'll end up achieving your goals.